POLARIS Laboratories® Blue (003A70) is our brand’s primary color. It must be used as the primary color in design and layout to support brand recognition. Grays are to be incorporated as accents and for type.
Use 6BA539 green and F6BE00 yellow as supporting colors in graphics and calls to action.
- The word HORIZON® – although not an acronym – should ALWAYS appear in all caps with the super-script “r-ball” symbol for registration ® with only the first use. Subsequent uses of a registration mark within the same document, deliverable or message are not necessary.
- The HORIZON® logo is also officially registered. Do not use the HORIZON logo, in print or otherwise, without the approval of POLARIS Laboratories® marketing department.
- The HORIZON® mobile app should be referred to as such. It should not be referred to as HORIZON® mobile.
Proper use of corporate trademarks is extremely important and the marketing team is here to help ensure proper adherence to these policies. We appreciate your attention to these details. If you have any questions, please let us know.
Incorrect: HORIZON (first use within the document) or HORIZON mobile
Correct: HORIZON® (preferably superscript the ®) or HORIZON® mobile app
The logo may be reversed out on any of the four primary or secondary colors – blue, yellow, red or orange only. If printing one color, a reverse is acceptable out of the solid black.
To ensure readability the logo should not be reproduced any smaller than 1.5 inches wide or 144 pixels wide.
The primary color of HORIZON® is 003A70 Blue supported by F6BE00 Yellow.
To offer the HORIZON brand versatility C62026 Red and E37524 Orange can be used in conjunction with a primary color.
The following icons are the official testing icons that may be used for collateral purposes.
Please contact the POLARIS Laboratories® marketing department for proper use of these icons.
Photography & Videos
POLARIS Laboratories® has established a wide range of photographic assets for lubricant, coolant and diesel fuel testing and analysis services. Reliability and preventive maintenance are important themes in the work of the company and how its services are promoted and marketed. Please contact the Marketing Department with any questions in regards to using photography.
POLARIS Laboratories® owns a large portfolio of video content and continually produces new video content for the POLARIS Laboratories® and HORIZON® brands. As part of POLARIS Laboratories® video branding, all videos must have the POLARIS Laboratories® or HORIZON® logo placed in the lower right hand corner (known as a ‘bug’). Please contact the Marketing Department with any questions in regards to video usage or videography.
If you have questions, would like a different logo format, or are seeking additional information on how to use POLARIS Laboratories® or HORIZON® branding, please contact POLARIS Laboratories® Marketing Department.